I N S P I R A T I O N S
𝗠𝗢𝗥𝗘 & 𝗕𝗘𝗧𝗧𝗘𝗥 - 𝗠𝗘𝗛𝗥 & 𝗕𝗘𝗦𝗦𝗘𝗥
Excellenz. Herausragen aus dem Durchschnitt. - Excellence. Standing out from the average.
🅲🆁🅴🅰🆃🅴 - 🅶🆁🅾🆆 - 🅴🅽🅹🅾🆈
E-Book wird als pdf per E-Mail geliefert. E-book will be delivered as pdf by email.
MARIO BRÜHLMANN
Observing others saves a lot of money, time and trouble. 11
Business models do not simply fall from the sky - or do they?. 13
The business model demands decisions. 13
The Ten Commandments demand decisions. 13
How a friend taught me mountain climbing. 14
The mountain tour of the entrepreneur 15
Problems are opportunities. 17
Realistically assessing opportunities with the SWOT analysis. 23
The business model - the compact business plan. 25
Getting the business going. 27
Marketing does not have to cost a lot - but it should yield a lot 29
God is not an insurance policy. 29
The marketing concept: Simple but comprehensive. 32
Marketing = customer orientation. 33
“Marketing is aligning the entire company with the market.”. 33
The art of listening and analyzing. 34
Methods of true innovation. 34
Production and logistics processes. 35
Turning customers into co-workers who will order from us again and recommend us to others. 35
Time is money - and much more. 38
The day of rest is for the benefit of the person. 39
1) The day of rest is an absolute necessity. 41
2) I look forward to the day of rest. 41
3) I plan the day of rest to be beneficial to me. 41
4) I need the day of rest for a special encounter with God. 41
Wisdom as a filling station. 41
Business ethics diminish without a day of rest 42
Change requires strength - and yields energy. 48
5 life phases of a company. 49
Everything is better with a sense of humor 52
From the zero phase to the pioneering phase. 53
From the pioneering phase to the growth phase. 54
2) Prerequisites for management 56
3) Recognizing causes for resistance. 58
From the growth phase to the differentiation phase. 59
From the differentiation phase to the consolidation phase. 64
From the consolidation phase to the liquidation phase. 64
Fighting is part of the game - but killing is not 66
Openness prevents workplace harassment 69
Leading people is truly an art form – and it can be learnt 72
Confidence yes, arrogance no. 73
Conversations between faithful married people. 74
Exceeding customer expectations. 81
People must have rights - and know what they are. 83
Creating anew is more blessed than stealing. 85
The process of problem solving. 87
Communication is difficult - and opens up doors. 90
Trust - the foundation of communication. 90
Improving the quality of communication. 92
Partnerships are risky - and need to be cultivated. 99
Moderate and harmful covetousness. 100
The partnership of marriage. 101
Some play the lottery with numbers - others use them to run a company. 107
“Yes” to earning money – “No” to greed. 107
Transparency instead of life lies. 108
Guidance instruments: The cockpit of the company. 111
1) Zbären: New strategies because of low profit margins. 117
2) Autoworld: From backyard to top location. 119
3) Arnos: From unemployed to entrepreneur 122
4) ROMCOM: Stirrup holder for others. 125
5) Adaconi: Entrepreneurs with a natural business sense and ethical orientation. 128
6) Brothers Mobil: A textbook example of a family company. 131
7) Karol Tech: A social entrepreneur in a village. 135
8) Optimedia: No unsatisfied customers allowed. 138
9) GEWA: A socioeconomic company (social business) 142
10) Joinery Baumann: Creating quality products with socially weaker employees. 146
11) Grace Softs: Equipped to grow.. 149
The Swiss Create House – A Business Development System.. 156
5 Life phases of a company. 162
List of literature – Books. 166
List of literature – Journals. 168
COM International – strategic partner 171
Swiss Create Business Manager 172
Mario Brühlmann hilft mit seinen Büchern, Seminaren, Vorträgen und Beratungen
- wie man im Beruf glücklich und erfolgreich wird
- wie man erfolgreich eine Firma aufbaut
- wie man vom Durchschnitt herausragt
- wie man Widerstandskraft aufbaut
- wie man Beziehungen aufbaut und pflegt
- wie man den Erfolg geniesst
Herausragende Menschen folgen dem Motto: 𝙈𝙀𝙃𝙍 𝙪𝙣𝙙 𝘽𝙀𝙎𝙎𝙀𝙍 Zum Beispiel: Mehr entdecken und besser leben.